The 3 keys to be more successful in your marketing – no matter the channel
If you want to reach everyone, you are relevant to no one. Yet, with the most advanced technology available for marketing today, there is still a huge gap in terms of being specific in both targeting and messaging towards the
How to create a roadmap
One of the easiest and simples tools for planning activities and aligning a team (including the client in the team here if you work "agency side") is to make a roadmap. This creates focus, and puts the work in a context in terms of time needed as well as for example what other external agencies need to pitch in and deliver by when to get things done.