A beginners guide to Google AdWords
This article will give you an insight into what AdWords is and give you the basic understanding of how it works. This article is written for a beginner, and only covers the basics with the purpose to explain the fundamentals AdWords is an clever always-on tool in every successful online marketing strategy to push sales, leads and targeted traffic to your website, offering full transparency in terms of the budget you invest. On top of that it will give you some really valuable insights for your SEO and content work.
11 tips before getting started with Digital Marketing
If you are new to digital marketing and want 11 swift tips before you get started. Here is a list with short and general advice relevant for someone just starting out in the field of digital marketing.
How to create a KPi framework
The key to knowing if you are investing in the right marketing activities and have a website that works for your business is to set your purpose and goals and have your customers pain points/needs and journey (as in path to purchase and beyond it) well defined.
How to create a results driven media plan
Media plans are not just a planning tool for big media agencies outlining marketing investment and activities. They are useful for anyone managing marketing activities to keep track of investments. Usually a media plan reflects the investments necessary in each type of media in relation to your communication and marketing plan for the year.
This article focuses solely on digital media and I want to add another layer to the media plan which is return of investment (ROI) and helps you set-up your own media plan by yourself.