Digital marketing strategy
This is my 10 minute digital marketing strategy template. It's designed with questions to take you from your current situation to evaluation of the activities you choose to do. This is a very swift, not that in dept process, which purpose is to get you started.
If you are managing more then one market, simply add a section to cater for that. Of course its also available as a download (word) which you can get from the document s & templates section.
Note that this version requires you to already have done your homework in terms of your brand, it's role in digital (tone of voice, how to communicate with copy, images etc, story, values and so on) as well as product and offering.
Programmatic brief
This is my brief documentation that collects all the necessary information to run a programmatic campaign. Use the template below or download a word template that you can customize yourself.
Global marketing management – how to be in control
Managing a global online presence from one location, usually a head office, requires some co-ordination and communication skills. Not to mention the challenge of keeping a brand consistent in potentially 196 locations, which all have their local behaviour, technology maturity and other aspects that sets countries and regions apart from each other. Here are a few tried and tested ideas for making global marketing management a little less challenging and much more effective:
How to optimise your business online presence or service (manuscript)
If you are looking to improve your online presence, either it be through a website re-design or just to refine and improve your service experience and offering online, this is a manuscript you can use to help you in the process. Feel free to subtract, add and refine :)
Overarching questions & material
- Information about your customer journey
- Path to purchase
- Internal purchase process - what internal touch points do you have for a sale to go through? who are involved?
- How and when do you communicate with your customer during their purchase process? who does it? (department and responsibility)
- Who are your biggest competitors? and how do your company differentiate from them?