How to evaluate your marketing investments
When working with digital marketing during these precarious times it’s useful to ask a few key questions to ensure the right investments are made. Every penny counts and with the right set-up and questions you can ask your team or
Marketing advice during COVID-19
We are all navigating strange times at the moment at the best of our abilities. During these times I’ve noticed signs of a stronger sense of community, the rise of altruism, creativity and the sense of contribution or the want to
How to create a KPi framework
The key to knowing if you are investing in the right marketing activities and have a website that works for your business is to set your purpose and goals and have your customers pain points/needs and journey (as in path to purchase and beyond it) well defined.