Global marketing strategy – the workflow
Once you got your global marketing strategy signed-off you need to find an effective way of working on a large scale. Here are a few ideas:
Tips for digital marketing on a budget
How to reach the right people for a smaller investment.
If you have a shoestring budget there's a few things you can try to do a smarter investment in terms of your campaign budgets from actual features down to the actual evaluation. Putting these features to good use will help you to reach people who are more likely to want to hear from your company or will be interested in what you have to say.
Starting out with global marketing
This article is suitable for anyone managing marketing activities on more than one market and with offices in more then one country wether it be B2B or B2C, it's equally relevant and encapsulates ideas for both.
The focus of this article series is to help you manage digital marketing activities and get your company marketing strategy in place for a large number of markets.
It won't cover the actual set-up of the strategy in terms of defining target groups, needs, KPI's, technolgy etc - these articles are targeted to help you get in to action you after you have created your company marketing strategy and need to execute on a large number of markets.
How to create a results driven media plan
Media plans are not just a planning tool for big media agencies outlining marketing investment and activities. They are useful for anyone managing marketing activities to keep track of investments. Usually a media plan reflects the investments necessary in each type of media in relation to your communication and marketing plan for the year.
This article focuses solely on digital media and I want to add another layer to the media plan which is return of investment (ROI) and helps you set-up your own media plan by yourself.