How to create a KPi framework
The key to knowing if you are investing in the right marketing activities and have a website that works for your business is to set your purpose and goals and have your customers pain points/needs and journey (as in path to purchase and beyond it) well defined.
What is attribution modeling?
The word attribution modeling have been bouncing around in the digital marketing world for some time now. It may sound like this is something very complicated that only the analytical-uber-menschen-geeks can grapple and handle. But alas, its i not. In this article I will help you understand what attribution modeling is and how this can help you measure the effect of your marketing campaigns in a better way.
Also called: marketing attribution, attribution marketing
How to find more information on mobile devices & visitors – a resource guide to upgrading your website
A resource guide to where to find the information on what you need to know when considering upgrading your website and digital assets to reach further then just desktop devices. This is my go to list for information. I hope you find it useful.