My goal setting strategy for designing your dream year
Following up 2024 in review I’ve made my first outline for how I wish 2025 to turn out and how I want it to feel. As per usual this is an ongoing process as I take time to review regularly,
Book review: The One Thing By Gary Keller & Jay Papasan
This book came highly recommended by a colleague. Prior to that, I’ve also heard about this book, I think it was through the Tim Ferris podcast if I’m not mistaken. Not highly unlikely as he is the Achiever with a
Digital marketing strategy
This is my 10 minute digital marketing strategy template. It's designed with questions to take you from your current situation to evaluation of the activities you choose to do. This is a very swift, not that in dept process, which purpose is to get you started.
If you are managing more then one market, simply add a section to cater for that. Of course its also available as a download (word) which you can get from the document s & templates section.
Note that this version requires you to already have done your homework in terms of your brand, it's role in digital (tone of voice, how to communicate with copy, images etc, story, values and so on) as well as product and offering.
How to create a KPi framework
The key to knowing if you are investing in the right marketing activities and have a website that works for your business is to set your purpose and goals and have your customers pain points/needs and journey (as in path to purchase and beyond it) well defined.