Email marketing strategy
Why should you use email marketing and when is it right for you?
If you want to be able to target your customer database with specific messages, or communicate with potential customers, in a cost effective manner - then email marketing is right for you.
The essentials to get you started with email marketing
To get started with your email marketing, there are some fundamental things to learn, but also you need to get an ESP (email service provider) of some sorts and a budget, however small it may be.
There are a couple of big companies that can offer you a service which may fit your budget even as a smaller business or you could opt for doing this by using an online software. Whatever your budget and goal is, it’s always an advantage to learn as much as possible about what you are getting yourself into. So you can arm yourself with the right information for success.
Global marketing strategy – the workflow
Once you got your global marketing strategy signed-off you need to find an effective way of working on a large scale. Here are a few ideas:
Starting out with global marketing
This article is suitable for anyone managing marketing activities on more than one market and with offices in more then one country wether it be B2B or B2C, it's equally relevant and encapsulates ideas for both.
The focus of this article series is to help you manage digital marketing activities and get your company marketing strategy in place for a large number of markets.
It won't cover the actual set-up of the strategy in terms of defining target groups, needs, KPI's, technolgy etc - these articles are targeted to help you get in to action you after you have created your company marketing strategy and need to execute on a large number of markets.