Why one size marketing does not fit all
There's no one size fits all approach to marketing in several countries - at least not yet. Of course there are in some cases cultural similarities between for example the nordic countries, however that's where it ends, similarities are not the same as equally "the same".
That's why, when you work with global marketing management, you need a framework, and an approach that is flexible enough to adapt the brand, marketing and communication to each country you have or aim to have a presence in.
And here is a short list of some key points that you need to consider, when it comes to local adaptions and why they are necessary.
What is a digital partnership or strategic partnership?
Digital and strategic partnerships between complementary companies are on the rise. I believe it’s beneficial both from a customer and company perspective. The way we market and do business are changing and the emerging opportunities are quite existing for creative
The Foundations of Digital Marketing
Either it be a new job or a new client. This is the fool-proof process I put in place to get the initial understanding to build a foundation for digital marketing and communication.
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A crash course in social media crisis management