A Beginner’s Guide to Search Engine Optimization
"Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.”
- Source = Google (!)
Who this article is written for:
This article covers the very basics of search engine optimization and is written for beginners, who already have a website that they need to optimize for their visitors and in doing so search. This article will focus on anything you can do with your own website, or ask a website administrator and/or developer to help you out with on a very basic level.What is search engine optimization?
Search engine optimization is a way to improve your website so that you will rank higher in the organic listings for Google, Yahoo or whatever search engine is important to you and your target audience, market and/or business. The improvements you do, are all centered around a set or a specific keywords and/or phrases. The better you optimize your website for the chosen keywords and phrases, the higher up in the organic results listings for searches relevant to that, your website will appear. Thus you will gain more visitors to convert to customers or leads.
11 tips before getting started with Digital Marketing
If you are new to digital marketing and want 11 swift tips before you get started. Here is a list with short and general advice relevant for someone just starting out in the field of digital marketing.
How to grow your email marketing database
Once you got your email marketing activities in place, you want more subscribers, and by more I mean relevant subscribers. There is plenty of easy and fun ways for you to increase your database. Here are a few suggestions:
Pilot campaigns – global brands -several markets
I've written a few articles on the global marketing subject before, this article includes a bit of repetition however it's aimed at a company with a prescense in 4 or more countries, that want to start out with digital marketing activities but feel unsure of where to start and where to invest and how to prioritize a large batch of markets.
These are my key take aways from helping global brands who has never done any digital marketing activities to more experiences brands, this advice is suitable for both B2B and B2C to manage global marketing activities.