Global marketing strategy – the workflow
Once you got your global marketing strategy signed-off you need to find an effective way of working on a large scale. Here are a few ideas:
Starting out with global marketing
This article is suitable for anyone managing marketing activities on more than one market and with offices in more then one country wether it be B2B or B2C, it's equally relevant and encapsulates ideas for both.
The focus of this article series is to help you manage digital marketing activities and get your company marketing strategy in place for a large number of markets.
It won't cover the actual set-up of the strategy in terms of defining target groups, needs, KPI's, technolgy etc - these articles are targeted to help you get in to action you after you have created your company marketing strategy and need to execute on a large number of markets.
4 must read business magazines
These are 4 of my absolute favourite business magazines that I go to for solid advice on almost anything that makes my curiosity tick. A perfect Sunday morning for me, consists of a long breakfast with one of these magazines and at least two large home-made vegan lattes.
Book review: Thrive by Arianna Huffington
This book made it's rounds last summer and was mentioned almost everywhere. I found the book to be a quick read, and one with much weight. As what Arianna is saying in the book are no news, however, that she says it makes it more powerful and it's a much needed book. As Arianna is a thought leader and a leader in her field, she has the power to make an impact with her words and change the industry.