Pilot campaigns – global brands -several markets
I've written a few articles on the global marketing subject before, this article includes a bit of repetition however it's aimed at a company with a prescense in 4 or more countries, that want to start out with digital marketing activities but feel unsure of where to start and where to invest and how to prioritize a large batch of markets.
These are my key take aways from helping global brands who has never done any digital marketing activities to more experiences brands, this advice is suitable for both B2B and B2C to manage global marketing activities.
How to optimise your business online presence or service (manuscript)
If you are looking to improve your online presence, either it be through a website re-design or just to refine and improve your service experience and offering online, this is a manuscript you can use to help you in the process. Feel free to subtract, add and refine :)
Overarching questions & material
- Information about your customer journey
- Path to purchase
- Internal purchase process - what internal touch points do you have for a sale to go through? who are involved?
- How and when do you communicate with your customer during their purchase process? who does it? (department and responsibility)
- Who are your biggest competitors? and how do your company differentiate from them?
A beginners guide to web analytics, online business and website performance review
This article is for anyone taking the first step to understand how website analytics can be helpful for your company to improve sales or leads though actively working with your website. It's a list of initial and very simple questions you can use to evaluate performance and get insight for what actions you need to take in order to improve conversions and engagement.
The purpose of this article is to help someone who is an absolute beginner to connect the dots between analytics data and your website.
Email marketing strategy
Why should you use email marketing and when is it right for you?
If you want to be able to target your customer database with specific messages, or communicate with potential customers, in a cost effective manner - then email marketing is right for you.
The essentials to get you started with email marketing
To get started with your email marketing, there are some fundamental things to learn, but also you need to get an ESP (email service provider) of some sorts and a budget, however small it may be.
There are a couple of big companies that can offer you a service which may fit your budget even as a smaller business or you could opt for doing this by using an online software. Whatever your budget and goal is, it’s always an advantage to learn as much as possible about what you are getting yourself into. So you can arm yourself with the right information for success.