Book review: Linchpin by Seth Godin
[pullquote width="700" float="left"]"If your organisation wanted to replace you with someone far better at your job than you, what would they look for? I think it's unlikely that they'd seek out someone willing to work more hours, or someone with more industry experience, or someone who could score better on a standardised test. No, the competitive advantage the marketplace demand is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple prioritise as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you." - Seth Godin, Linchpin - are you indispensable? [/pullquote]
Book review: How to Be an Overnight Success by Maria Hatzistefanis
I follow @mrsrodial on social media as I think she is very inspiringĀ business person. And as I love to read both business books (preferably by the founds of businesses) and biographies, I pre-ordered a copy and to my delight it
Book review: Do cool sh*t by Miki Agrawal
I first discovered Miki Agrawal in a video about women's period-proof underwear. She had me hooked and I bought my four first pairs of Thinxs and had them shipped all the way to Sweden after watching it. The company and branding
Book review: All marketers are liars by Seth Godin
Marketers freaked out (and I use that term carefully) when the television-industrial complex came crumbling down. They panicked because they had been living and thriving under the illusion that marketing = advertising, and when advertising stopped working, they had no idea what to do. -Ā Seth Godin - from the book - All marketers are Liars.