How to measure brand awareness
To know how your brand is doing in terms of getting more or less know. Or the initiative you are working on, there are a few quick ways to find out without involving an agency or undergoing a big research project.
View these methods as a preview of if your brand are increasing or decreasing in awareness. A first step in an investigation that will give you an indication in terms of what to do next.
The key to data driven decisions
In today’s data driven world there is new data to gather insights from every minute of the day every day, from multiple locations, from multiple devices in various contexts about your customer, campaign performance and sales.
A monthly or weekly report for data is now obsolete, since the information you are viewing is not necessary relevant anymore and the information is already outdated when the PDF-reports start to hit your inbox.
And by the time you had the opportunity to get a gather all the relevant reports from all your relevant sources, the information is probably not relevant and in most cases only targeted to your marketing department within your organization.
To solve this challenge there are a plethora of new tools available to build a dashboard to vizualise the data in real time. Som simple apps you can download to your iPhone other more complex where you can add TV spot info and view in relation to visitor flow on your website.
How to create a KPi framework
The key to knowing if you are investing in the right marketing activities and have a website that works for your business is to set your purpose and goals and have your customers pain points/needs and journey (as in path to purchase and beyond it) well defined.
Global marketing strategy – the workflow
Once you got your global marketing strategy signed-off you need to find an effective way of working on a large scale. Here are a few ideas: