How to evaluate your marketing investments
When working with digital marketing during these precarious times itās useful to ask a few key questions to ensure the right investments are made. Every penny counts and with the right set-up and questions you can ask your team or
Forget monthly reports – 7 reasons why you need dashboards for your business
The purpose of a dashboard can be different depending on what you want to achieve. By applying specific dashboard reports for different target groups within an organisation, you help people who may not be used to working with analysis to
An action list to build the foundation for modern marketing for your business
During April I put down some of my thoughts on what I would have done if I was a CMO or CEO for a small business during Covid-19, in regards to marketing and communication. (Itās available over here, no email
Uncover the power of human interactions – the benefits of speech analytics for your businessĀ
Every day I try to feed my brain something new either it be a podcast, article, book or video. That offer ups new perspectives or knowledge that I can ponder and hopefully contribute towards me becoming better at what I