The strategic marketing workbook contains eight worksheets to help you take your marketing activities to the next level. The workbook is designed to help you get clarity and to get a strategy in place which focuses on how to reach both your business goals, and target audience and to find solutions to your current challenges.
The documents are examples of what I use when I work with my clients and are tried and tested on both large corporations and smaller businesses.
Some prior knowledge of digital marketing is required while working through these documents.
THE WORKBOOK CONTAINS THE FOLLOWING TEMPLATES AND WORKSHEETS:
Your Customer Personas.ppt
KPI-framework.ppt
Your brand framework.ppt
Tasklist.doc
The Questionnaire.doc
Marketing & communications strategy.doc
Your Customer Journey.ppt
Marketing Channel Framework.ppt