With the help of AI, we now have all the resources to reduce the marketing and communications department’s challenges. Modern technology helps us free up valuable time, increase our ability to be more relevant to our target audiences through microtargeting and make the marketing budget go further.
I have compiled the ultimate list for marketers to help companies navigate the landscape of all the magnificent AI tools available, especially for marketing. The aim is to inspire you to take action on all the opportunities available to make both your team and yourself more successful.
Some of the tools your company might already use, while others are easy to complement your marketing stack with, without needing a major investment.
The list of AI tools for marketing is categorized so you can find what you need more easily and is continuously updated. Last updated: Nov 4, 2024
AI tools for marketing: market research and trend analysis
Quid: AI tool for consumer insights based on internal or external data, also has a product for “listening” to social media data.
Crayon: Uses AI for market and competitor monitoring.
Consensus: Used to search for answers based on existing research reports. Suitable for summarizing conclusions of longer studies for those who need reliable, qualitative information. (Available via Chat GPT).
AI tools for marketing: the content creation process
Jasper: is an AI tool built specifically for marketers. In addition to helping marketers create quality content, Jasper also has an analysis feature that helps identify which content performs well and recommends actions for content that doesn’t perform.
Scalenut: is an AI tool that uses keyword data as a basis, giving you insights into search volumes for different topics. The tool also provides an SEO score for the text, helping you adjust and optimize the text immediately.
OpenAI’s GPT models (such as ChatGPT): Used for text generation, draft creation, idea development, and translations.
Alternative LLMs;
Claude
Llama: Metas Open Source LLM
Grammarly: AI-driven writing assistant that helps improve and edit texts.
Copy AI: Creates text for SEO/websites, social media, and more at scale.
Content at Scale: Generative AI for creating text that aims to be as human-like as possible.
AI Contentify: Writing assistant that creates texts combined with SEO tools.
GrowthBar: is an AI tool that uses keyword data to generate content to help your company rank higher in search engines. This tool removes the need to perform keyword and SERP analysis as the foundation for effective content, speeding up the process by assisting with both steps.
Content Shake: SEM Rush has developed a tool for writing long-form articles with insights from the keyword data they have access to. Can be integrated with WordPress to publish content directly on a website. Content Shake also helps you create content based on trending topics on social media, helping you act faster on trends and create relevant content for your target audience.
Contents: an AI tool aimed at companies needing help on a larger scale, assisting with everything from images to product descriptions.
SEM Rush Good content: is a tool designed for marketers, with various components specifically tailored to perform specific tasks, such as:
AI tools for marketing: video creation
Hedra: animate images and sync voice and lip movements
11Labs: generate voices and voice-overs from scripts
Ideogram: create realistic images
Runway: create video from video (you can create many variations in one go)
Minimax: create video from text prompts
Kling: creative studio for image and video creation
AI tools for marketing: creating images and graphics
Ad Creative: is a tool that helps marketers create better ad materials at scale, somewhat like a mix between Canva and Chat GPT for ad materials.
Canva: Canva also has text-to-image generators and a writing assistant to improve and simplify content creation.
Midjourney: An AI tool that creates images from text descriptions.
Adobe Firefly: Text-to-image generator from Adobe, with several features in development.
Bannerflow: Automates the entire production chain of display ads.
Reroom: A generative AI developed specifically for architects, designers, and interior
decorators, creating realistic interior images from sketches, photos, or 3D models.
AI tools for marketing: SEO and content optimization
Rank Math: Creates content from search data in just a few minutes.
SEMrush: Provides AI-driven insights for SEO, content marketing, competitor analysis, and more.
Ahrefs: AI-based tool for SEO analysis, keyword research, and data-driven content marketing improvements.
SEM Rush SERP Gap analysis: A content gap analysis is a standard part of the SEO process. Within the SEM Rush tool, there are several apps, and SERP Gap analysis is one of them. This app helps create article bases, based on SERP data and competitors’ weaknesses, providing insights on how to improve existing content.
AI tools for marketing: digital marketing
Amanda AI: Optimizes campaigns using AI, testing, and evaluating a large number of tests on numerous target audiences.
Google Demand Gen: Google’s answer to more “social media” like advertising. You upload creative material, and AI combines them into the best-performing combinations.
Google Responsive Display: Similar to Demand Gen, where all creative material is uploaded to the platform, and AI combines them in a display ad format that performs best.
Google Performance Max: similar functionality to Demand Gen. Strech your marketing budget with the possibility to create one campaign that covers 6 different touchpoints in the Google ecosystem. From search ads, and YouTube to display and maps.
AI tools for marketing: data analysis and customer insights with AI capabilities
Chattermill: is a tool that helps you better understand your customers by aggregating insights from customer feedback quickly. Chattermill collects reviews from platforms like Meta, Trustpilot, and many others, bringing them to one place. It’s a phenomenal tool as it creates visual reports and helps us act faster on feedback from customer reviews on different platforms.
Google Analytics: AI features within Google Analytics help understand customer behavior, website performance by using machine learning to bridge data gaps.
Tableau: Offers AI-driven data visualizations and insights for business intelligence (now part of Salesforce).
AI tools for marketing: personalization and recommendation engines with AI
Adobe Sensei: Uses machine learning to personalize customer experiences.
Algolia: AI-powered search and discovery platform for websites and mobile apps.
AI tools for marketing: support for social media and advertising
Hootsuite Insights: Uses AI to analyze trends and sentiment on social media.
AdRoll: AI-driven platform for digital advertising and email marketing.
AI tools for marketing: CRMs with AI capabilities
Salesforce Einstein: for sales forecasting and customer insights.
HubSpot: Offers AI features in its CRM for lead scoring, data enrichment, and streamlining and improving content production.
AI tools for marketing: chatbots and automated customer service with AI
Intercom: Uses AI for automated customer service and large-scale customer interactions.
Botpress: Build your own chatbot at a low cost (time-wise too).
AI tools for marketing: email marketing
Hoppy Copy: is a specific AI tool created for email marketing. Helps marketers write better newsletters, create sequences, and has a SPAM-check feature.
Mailchimp: AI-driven features for targeted email campaigns and evaluation.
Persado: Uses AI to optimize the language in messages and texts specifically for marketing.
HubSpot Free Content Writer: HubSpot has a public beta of an AI tool that supports writing everything from sales emails to blog articles.
AI tools for marketing: AI as an aid in software development
Cursor: Create code from text-prompts
Huggingface: Find AI models to perform specific tasks
AI tools for marketing: and for your business
Helix: Create private generative AI models
Launch Lemonade: Build your own AI tools for your business based on several LLMs
Re:config build a digital twin of your organisation.