This is my selection of everything from knowledge to tools and assets. many of these tools are tools that I either have used or wish to use. The selection is relevant from start-ups to larger businesses as some tolls are free or offer “freemium” options.
Quicklinks:
- Stay up to date on the latest insights in digital
- Digital insight & data tools
- Build a professional online presence on a budget
- Insight tools
- Design inspiration
- Publish your own digital magazines and books
- E-learning platforms
- Mobile knowledge
- Conversion rate optimisation & A/B testing tools
- Web analytics tools
- Adwords tools
- SEO tools
- Display advertising
- Free content resources
- Data Visualisation
- Marketing automation
Looking for my document templates, workshop material and checklists? visit this page.
Stay up to date on the latest insights in digital
Google Insights – data-driven insights on content, consumers, and brands.
Think with Google – an insightful newsletter with the latest insights from Google (products, audience and more)
Digital insight & data tools (for research purposes)
Google Consumer Barometer – Find data and insights for behaviour, preferences etc from different markets.
Google Trends – insight from search
– Fashioning the online path to purchase
Shopping Insights (beta tool) – allows you to explore the popularity of products in cities across the U.S
Market finder – research new markets for your company, based on search data. Includes ease of doing business and information about net average for disposable income.
Crimson Hexagons social Insights Center – free resource section, where you can learn how to analyse social media data, industry insights etc.
Build an online presence on a budget
Free photos – Death To The Stock Photo
To find out what wordpress theme a blog/site is using
Buy professional themes at Themeforest
Get beautiful icons – Noun Project
Free stock photos – Unsplash
Insight tools
Buzzsumo – a content marketing insight tool that helps you find what content performs the best on any topic or for any competitor.
RiteTag – hashtag suggestions based on your content and real-time hashtag engagement
Hashtagify – tool for finding and analysing hashtags
Google Correlate – use this for customer journey mapping, persona research and keyword analysis research
Typeform – create easy to use, nicely designed forms for surveys that integrate easily with MailChimp and other digital tools of today.
Social Media Tools
Buffer – plan, schedule and manage the content for all your social media accounts in one place.
Design inspiration
6 design tips to radically transform your emails
Publish your own digital magazines and books
Issuu – a platform for posting your publications
ejunkie – a shopping cart for your website
Adobe digital publishing suite – the software you need for magazines, apps etc
Sell your creative material online with Gumroad
e-learning platforms
Mobile knowledge
ourmobileplanet.com – get statistics for your country, compare 2011 to 2012 data, to detect trends, opportunities and get to grips with mobile adaption in your country.
themobileplaybook.com – an inspirational web-based playbook that will help you take your first steps towards mobile marketing and adaption’s of your marketing activities
Test my site – investigate the page speed of your mobile site.
Conversion rate optimisation and testing tools
Optimizely’s optimization glossary
Google Optimize (free)
Web Analytics Tools
Google Analytics – track your websites performance and get insight for improvements
Enecto – know what other companies are visiting your website and get insight to connect with them
WebForensics – know what other companies are visiting your website and get insight to connect with them
Adometry – attribution modelling tool
Dashbord tool – filter out the noise, view data from all relevant sources against your business KPI’s
Event Tracking Code Generator for Google Analytics – create code to add to links etc to track events in Google Analytics (no coding skills required)
Hotjar – for evaluating and understating how your visitors interact with your websites, using heat maps, session recordings to conversion funnels and form performance.
AdWords Tools
AdWords Keyword Tool – research keywords for your SEM strategy, etc
Google URL builder – track campaigns etc
AdWords Editor – batch change Google AdWords
SEO tools
Check your website loading speed
Do an SEO audit of your website and get a list generated of improvements (free)
WordPress sitemap generator plugin
Googles tool for testing how mobile friendly a website is
Googles tool for a quick technical SEO audit
Display advertising
Article by Google: Inside Google Marketing: Banner Ads Can Be Creative and Effective
Google Display Ad Sizes Cheat Sheet
Best Ad Size Revealed by Adroll
Rich Media Benchmark data – view display advertising data benchmark and evaluate the potential for various markets.
Free content resources
Data Visualisation
Google Data Studio – data visualisation and BI solution (free)
Funnel – connector for various data sources
Klipfolio – data visualisation and BI solution
Power BI – Microsoft business intelligence solution
Tableu – data visualisation and BI solution
Qlik – data visualisation and BI solution
Marketing automation
Rejoiner – software to capture abandoned baskets and email potential customers with messages and promotions to capture technical issues as well as sales.