The Quest for customer loyalty in a disloyal world
The market for loyalty programs are saturated. Looking to the US market (for a forecast), each US citizen is a member on average in 9 different member clubs*. The customer today are aware of the trade of their personal details
Enter the era of psychographics
The era of mass marketing is dead (thank god!) which means that marketers face a new challenge in terms of targeting. To be relevant and strike a chord with your customers segmentation by demographic and geographical data alone is not
Not all customers are created equal
Large brands such as Amazon, knows exactly how much you are going to spend and when you are likely to purchase from them again. They acquire this knowledge through merging all the data they have on you, from purchase, to
How to measure effectiveness of marketing activities
The biggest mistake many companies still do and the one thing that can actually make a difference for your business, is not measuring and following up your marketing activities. In some cases, companies still - despite the digital age that we live