How to write a creative or marketing project brief for an agency
Do you want to find a way to start of a new collaboration in the best possible way? to get your suppliers to hit the ground running working for you and be the coveted client that everyone wants to work
November link list
November came and went, here's a few noteworthy links that I take with me. Inc list 10 though leaders you should follow Is programmatic advertising reaching maturity? This article lists 10 signs that it's in fact so (UK perspective) Clevergirlfinance.com list her 6 favourite
Project summary & account overview reports
If you work on larger client accounts with several stakeholders and manage several projects and/or larger team, it's helpful to supply your client with an regular overview of the activities and status of each. This can be done on a weekly
How to create a roadmap
One of the easiest and simples tools for planning activities and aligning a team (including the client in the team here if you work "agency side") is to make a roadmap. This creates focus, and puts the work in a context in terms of time needed as well as for example what other external agencies need to pitch in and deliver by when to get things done.