Simplify your marketing automation with my CRM planning template
20 Personally, when planning anything CRM related, I map it out against at least generic customer journey from pre-purchase stage to post-purchase experience. Since there are a multitude of ways to use data to enhance the customer experience and be useful,
Why I think GDPR is a positive improvement to marketing, business & customer relationships
I want to follow up last weeks GDPR post with a note on what I think about the coming GDRP update (or what you call this). There is a lot of negative and fearful talk about the GDPR and I
What is GDPR and how it effects your business
The updated GDPR legislation from the EU is just around the corner, and it unites marketing, IT and legal departments across the EU. Sine I myself work with data, marketing and communication, I've been keen to educate myself on tis topic
The benefits of open customer journey mapping
I’ve previously written about creating a framework for marketing around a very basic customer journey containing four phases - see, think do and care which is a very basic but very useful in terms of planning marketing and communication focusing on the path to purchase.
Open customer journeys on the other hand, are a more in depth look at specific customer segments actual journey pre and post purchase.