The 3 keys to be more successful in your marketing – no matter the channel
If you want to reach everyone, you are relevant to no one. Yet, with the most advanced technology available for marketing today, there is still a huge gap in terms of being specific in both targeting and messaging towards the
Email marketing is not dead – you are just doing it wrong
Contrary to what some people may think, I don't think email is dead. If it is for your company - you are either doing it wrong or your desired target audience is in a much younger demographic. The development of larger
How to create a successful marketing strategy – and why it’s available for free
My February was spent sketching, writing, sourcing images, editing and creating this ebook. It's been a pleasure and my hope is that this will be helpful for anyone that wants to create focus in their marketing activities. I'm currently spreading
Enter the era of psychographics
The era of mass marketing is dead (thank god!) which means that marketers face a new challenge in terms of targeting. To be relevant and strike a chord with your customers segmentation by demographic and geographical data alone is not