Modern marketing rule No4: Use the data you have to craft better customer experiences
The data should be put to good use in the marketing of your business. It enables you to put the right message in front of the right person at the exact right moment along their journey towards a purchase and
Modern marketing rule No3: Dare to be brave and take a stand
Successful brands have strong values. They stand for something much bigger than their bottom line and dare to put their neck out there in difficult situations and take a stand that is associated with what they believe in. The rewards
Modern marketing rule No 2: You need a strong why that aligns with your strategy
To be able to handle this wonderfully fast-paced world of marketing you need a solid strategy in place. A strategy is key in knowing where you are going, why and how you define success. It’s the very essence that helps
The framework to successfully market your brand and products on podcasts
I’ve been an avid listener to various podcasts for years. As the medium grows in momentum I’m delighted to find even more shows to subscribe to from famous profiles, coaches and even celebrities. As more and more people dare to