Marketing

Your strategy should answer why you are doing a specific activity, towards whom, and what the definition of success is. You should always have one primary KPI to evaluate everything your company does in terms of marketing. No matter if

Small changes over a longer period of time will take your business further than big changes performed slowly and seldom. This because of the business landscape that changes ever so often. You need to set-up an organisation with cross-functional teams

You need to craft relevant content that is valuable for your customers in various stages of their journey towards making a purchase decision and beyond.    You need to be multidisciplinary and be able to adapt towards where and what your customer

Today's context requires companies to be both nimble and agile. Larger companies are having a hard time adapting due to patched up, old systems that are deeply ingrained in the organization and their company cultures.   Having the right tech as a