A roadmap for agile marketing
This is a brief outline, in terms of an always on presence, and how you can work with your marketing in an agile, data driven way. For the customer journey you can use the see - think. do care template
Book review: Do cool sh*t by Miki Agrawal
I first discovered Miki Agrawal in a video about women's period-proof underwear. She had me hooked and I bought my four first pairs of Thinxs and had them shipped all the way to Sweden after watching it. The company and branding
customer survey strategy
In my experience and workI've noticed that customer surveys are often overlooked by businesses before large projects or program investments. It's such an easy and cheap tool, which connects you with your customers and can help your company iterate and improve both product and service. A a source to gain valuable insights from the customers where their voice and opinion can add value and a much needed outside perspective.
If you are creative, this can be used as a tool to build loyalty - and repeat orders from your customers :)
This article covers the overall customer survey strategy so to speak.
How to calculate potential ROI for a media investment
This is my calculation which I use when I want to see if there is a business case behind a media investment for my clients or my own marketing initiatives. There are so much information available today, and from that you can manually calculate predictions and potentials before you choose to invest in a specific media, channel or campaign. Armed with the right specific, relevant numbers for your business and some industry averages you can create a hypothesis for the potential for an investment if you are unsure, or just want to make a calculation in terms how you should re-distribute your media budgets and what the potential could be. Marketing today, merges business savviness and analytical skills. There is just a question of time (I guess there already is someone out there who has turned this into a formula, if not, that someone could make some nice bit of cash on a software for this, collecting data from advertisers, merged with some kind of ad score to calculate predictions based on data available).