9 digital marketing predictions for 2018
Upon leaving 2017 I want to head into 2018 with some reflections and digital philosophical musings of what I believe will have increased importance during the year that now lies ahead of us.
We live in such existing times where marketing, business development and data is so closely linked together and is becoming increasingly so. The digital landscape changes almost daily as new things are invented. Here are 9 predictions for 2018, from crafting more compelling customer experiences to reorganizing marketing teams.
Two days of data
My work comes with some perks, one of them is being invited to attend events on topics that I think is very interesting and other might deem as a bit nerdy. I thrive when I get to leave my computer
New perspectives
In the beginning of this year, I went to a few interesting events within digital. One of those events was Gmeet. Gmeet was hosted on the international womens day, and was only attended by women working within or in relations to the ecommerce field. I really appreciated this event and opportunity to have conversations with only women within the digital industry. As an afterthought I made a note that I wanted to attend more of these events with women and become more involved in women's networks as I appreciated to talk to and hear about the experiences these women that I met had had. As a result of all this, in the end of August and beginning of September I decided to take this a step further and meet four people during autumn that I haven't met before here in Gothenburg. To take one step outside my own comfort zone and not wait for more events. The initial thought was to talk about subjects such as digital strategy, business development and marketing but the conversations I had, ended up being about so much more then that. Also, one of my intentions was that I wanted to see if I could give a fresh perspective on any challenges and add something from my experience to the people who I met.
October link list
Grab a cup of coffee and whisk through my link list from October, it contains everything from meeting productivity tips from Elon Musk to actual hands on improvements you can do to your own LinkedIn profile. Eight gas lighting techniques to