Two days of data
My work comes with some perks, one of them is being invited to attend events on topics that I think is very interesting and other might deem as a bit nerdy. I thrive when I get to leave my computer
Why I think GDPR is a positive improvement to marketing, business & customer relationships
I want to follow up last weeks GDPR post with a note on what I think about the coming GDRP update (or what you call this). There is a lot of negative and fearful talk about the GDPR and I
Digital business and marketing insights for 2017
With a new year just around the corner, I've gathered my musings, thoughts and predictions on topics that I believe will have increased importance during 2017. Both in terms of trends, way of working and what is changing and what it takes for businesses and brands to be successful in 2017.
Why your communications strategy and plan is dead
The new information landscape has changed the way we work. The other day someone asked me - what happened with the “old school” communications strategy and plan, why is there not anything online which is consistent and why can’t one find an example? My theory is that digital came and evaluated (I hate the word disrupt its so negative) the entire marketing and communications game and way of working. For the better. And thus killed communication strategy and plan and left only strategy in it’s wake as it paired itself with marketing and content.
I have my own conclusion and theory base on my experience and perspective and I think it’s because the context has changed so much: