Modern marketing rule No 2: You need a strong why that aligns with your strategy
To be able to handle this wonderfully fast-paced world of marketing you need a solid strategy in place. A strategy is key in knowing where you are going, why and how you define success. It’s the very essence that helps
Modern marketing rule No 1: Obsess about your customer
and their experience with your brand It's all about your customer and their experience. It’s not about the needs of your company, nor your perspective. If it’s not associated with strong values and the good you contribute towards in the world. The
My thoughts on Vero
Facebook is becoming more and more sophisticated in creating a world, a bubble if you may with your latest interactions. Thus disconnecting me from my friends. As I only see the ones I interact with. Which means that the very purpose of staying up to date and in touch with my friends all over the world, is not possible anymore since I’m served with content from my last interactions, groups and what not.
I hardly enter Facebook anymore. I do have the messenger app, since instead of texting a lot of my friends use the app instead.
9 digital marketing predictions for 2018
Upon leaving 2017 I want to head into 2018 with some reflections and digital philosophical musings of what I believe will have increased importance during the year that now lies ahead of us.
We live in such existing times where marketing, business development and data is so closely linked together and is becoming increasingly so. The digital landscape changes almost daily as new things are invented. Here are 9 predictions for 2018, from crafting more compelling customer experiences to reorganizing marketing teams.