Modern marketing rule No 6: Your content matters
You need to craft relevant content that is valuable for your customers in various stages of their journey towards making a purchase decision and beyond. You need to be multidisciplinary and be able to adapt towards where and what your customer
Modern marketing rule No5: Embrace technology to increase effectiveness and free up resources
Today's context requires companies to be both nimble and agile. Larger companies are having a hard time adapting due to patched up, old systems that are deeply ingrained in the organization and their company cultures. Having the right tech as a
Modern marketing rule No4: Use the data you have to craft better customer experiences
The data should be put to good use in the marketing of your business. It enables you to put the right message in front of the right person at the exact right moment along their journey towards a purchase and
Modern marketing rule No3: Dare to be brave and take a stand
Successful brands have strong values. They stand for something much bigger than their bottom line and dare to put their neck out there in difficult situations and take a stand that is associated with what they believe in. The rewards