How to create a successful marketing strategy – and why it’s available for free
My February was spent sketching, writing, sourcing images, editing and creating this ebook. It's been a pleasure and my hope is that this will be helpful for anyone that wants to create focus in their marketing activities. I'm currently spreading
How to measure customer experience
There are various ways you can approach the measurement of CX. Either you can take a holistic view and from a customer journey perspective identify common touchpoints and areas where you can assign KPI’s for each overarching area in the
Enter the era of psychographics
The era of mass marketing is dead (thank god!) which means that marketers face a new challenge in terms of targeting. To be relevant and strike a chord with your customers segmentation by demographic and geographical data alone is not
How to keep your skills and knowledge updated in a fast paced world
Earlier this year when I gave a talk at a event I was asked by a member in the audience how I keep updated with the fast paced developments within digital marketing and media specifically. I thought it would be fitting