20 reasons why you need a digital strategy
A week back I was in a discussion on the topic about digital strategy over coffee. This was THE buzzword a couple of years back, before the word digital transformation entered the arena and took off with all the attention. One of the questions in relation to digital strategy was "what is it", and most importantly "why do your business need one?" So here are 20 reasons why your business do need a digital strategy - which hopefully can help you identify if you are in the need for one.
What is GDPR and how it effects your business
The updated GDPR legislation from the EU is just around the corner, and it unites marketing, IT and legal departments across the EU. Sine I myself work with data, marketing and communication, I've been keen to educate myself on tis topic
The benefits of open customer journey mapping
I’ve previously written about creating a framework for marketing around a very basic customer journey containing four phases - see, think do and care which is a very basic but very useful in terms of planning marketing and communication focusing on the path to purchase.
Open customer journeys on the other hand, are a more in depth look at specific customer segments actual journey pre and post purchase.
5 things to think about when working with influencers
Working with influencers and influencer marketing has grown exponentially throughout the last few years. It's becoming big business and one of the reasons are because millennials are more likely to buy from a Youtuber, using/endorsing a product then a celebrity or mega-star.
Working with influencers, setting a scope for the partnership, expectations and defining the work is one way to approach this, so you are both are on the same page, as you are entering a business relationship with each other.
But before you get down to just business, get clear on your KPI's for the partnership and work, so you know how you can evaluate the activities and content the influencer and/or you create together.
As I work on the other side of this, receiving quite a few queries from companies for my vegan recipe lifestyle website, large and small, I have put together this list as I think it's helpful when initiating a new partnership within this field.