On intention and goal setting
2015 is in full swing and the calm of the holiday period may or may not have given one the opportunity to go within and do some self-assessments for the new year. Nevertheless, a new year is an opportunity for a fresh start for many, therefore I thought I'd share something I recently found in a book that I started to read during my Christmas break. I found this useful for setting goals and gaining clarity on intention.
It's five quick questions which I will take with me throughout 2015 as a tool. Not just for the start of this year, but throughout the year.
How do to a content audit
A content audit of your website, or any digital touchpoint for that matter, such as a social media, newsletters or similar is a valuable tool to use every six months or so. This to ensure that you are consistent, accurate
What is attribution modeling?
The word attribution modeling have been bouncing around in the digital marketing world for some time now. It may sound like this is something very complicated that only the analytical-uber-menschen-geeks can grapple and handle. But alas, its i not. In this article I will help you understand what attribution modeling is and how this can help you measure the effect of your marketing campaigns in a better way.
Also called: marketing attribution, attribution marketing
Why you should invest in expanding your knowledge through Skillshare
I've been eyeing out Skillshare for a while. I've been longingly browsing the classes, dreaming about the possibilities but not had the time to really dedicate to really get my teeth into a subject. A class in particular that I've been interested in for a while is the Modern Marketing Workshop with Seth Godin.
Last week I finally got some time and the opportunity to sign-up and start my first class. I bought a one of class for $20 and it turned out to be the most well invested time and money I've spent in a long time on educational material. In this post I want to tell you why.