Why one size marketing does not fit all
There's no one size fits all approach to marketing in several countries - at least not yet. Of course there are in some cases cultural similarities between for example the nordic countries, however that's where it ends, similarities are not the same as equally "the same".
That's why, when you work with global marketing management, you need a framework, and an approach that is flexible enough to adapt the brand, marketing and communication to each country you have or aim to have a presence in.
And here is a short list of some key points that you need to consider, when it comes to local adaptions and why they are necessary.
5 things to think about when working with influencers
Working with influencers and influencer marketing has grown exponentially throughout the last few years. It's becoming big business and one of the reasons are because millennials are more likely to buy from a Youtuber, using/endorsing a product then a celebrity or mega-star.
Working with influencers, setting a scope for the partnership, expectations and defining the work is one way to approach this, so you are both are on the same page, as you are entering a business relationship with each other.
But before you get down to just business, get clear on your KPI's for the partnership and work, so you know how you can evaluate the activities and content the influencer and/or you create together.
As I work on the other side of this, receiving quite a few queries from companies for my vegan recipe lifestyle website, large and small, I have put together this list as I think it's helpful when initiating a new partnership within this field.
My interview in Digitala Strateger
Earlier this year I was interviewed by Patrik Roselfeld from Digitala Strateger, a Swedish group on LinkedIn with a multitude of talented people working within digital strategy, marketing and business development. I'm honored to be interviewed and featured on the website.
Book review: How to Be an Overnight Success by Maria Hatzistefanis
I follow @mrsrodial on social media as I think she is very inspiring business person. And as I love to read both business books (preferably by the founds of businesses) and biographies, I pre-ordered a copy and to my delight it