The benefits of open customer journey mapping
I’ve previously written about creating a framework for marketing around a very basic customer journey containing four phases - see, think do and care which is a very basic but very useful in terms of planning marketing and communication focusing on the path to purchase.
Open customer journeys on the other hand, are a more in depth look at specific customer segments actual journey pre and post purchase.
My september link list
As you have probably already noticed I read a lot of books (not only on the topic of business, the occasional graphic novel also enters my to-read-pile). I therefore decided that I'm going to add some of the articles that
3 key insights for Youtube and how to use them
Youtube has become such a huge an important platform to be on. Here are three insights from Think With Google with a note on how to use these insights, in your own work with modern marketing. Comment: Youtube is not just
5 possibilities with youtube for your brand
Youtube is now the second largest search engine in the world and it's home to a wealth of information about any topic, and equally as much content in the forms of vlogs documenting the modern humans lifestyle, trends and struggles. How