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digital marketing predictions 2018 (1) Upon leaving 2017 I want to head into 2018 with some reflections and digital philosophical musings of what I believe will have increased importance during the year that now lies ahead of us. We live in such existing times where marketing, business development and data is so closely linked together and is becoming increasingly so. The digital landscape changes almost daily as new things are invented. Here are 9 predictions for 2018, from crafting more compelling customer experiences to reorganizing marketing teams.

  A week back I was in a discussion on the topic about digital strategy over coffee. This was THE buzzword a couple of years back, before the word digital transformation entered the arena and took off with all the attention. One of the questions in relation to digital strategy was "what is it", and most importantly "why do your business need one?" So here are 20 reasons why your business do need a digital strategy - which hopefully can help you identify if you are in the need for one.