How to write a creative or marketing project brief for an agency
Do you want to find a way to start of a new collaboration in the best possible way? to get your suppliers to hit the ground running working for you and be the coveted client that everyone wants to work
January link list
January went by in the blink of an eye. While compiling my link list I'm huddled up in my favourite armchair under a blanket with a cup of coffee, the rooftops outside covered with a light coating of snow. This link
Useful online resources for clarity on GDPR
Originally I wrote this piece on the topic of GDPR, however since the legislation is still unclear and I suspect more clarity will arise after the 25 May, I decided to break out the resource section from the post as
12 questions to help you create your agency client strategy & vision
When working for larger digital agencies one of the frist things you get to learn as a Account Director or Project Manager is their client strategy and vision. Without having this anchored in the organization, it's challenging to actually take the business in the right direction. Everyone at the agency needs to work towards the same goal. Working in departments where client conversation and new business is part of every day life, then this is an essential part of the work.
Every agency should have a clear definition of whom their ideal clients are as well as a client strategy that should mirror the long term agency vision and goals. No matter the size. Because growing with the right type of clients, is what is going to help you move your business forward when you work in the agency service sphere.
When your agency is ready, perhaps it has grown, you have started to hire more people, taken on longer client collaborations or more in your experience, suitable clients that fit your agency. It's definitely time to think over the future focus for your business development of obtaining more clients.
Here are 12 questions to help you before you create a client strategy and vision moving forward: