Book review: The Dip by Seth Godin
There is no surprise to anyone at this point that I follow Seth Godin. Besides reading many of his books I also taken his Modern Marketing class on Skillshare that I highly recommend. This is a dainty little book that I
Not all customers are created equal
Large brands such as Amazon, knows exactly how much you are going to spend and when you are likely to purchase from them again. They acquire this knowledge through merging all the data they have on you, from purchase, to
How to keep your skills and knowledge updated in a fast paced world
Earlier this year when I gave a talk at a event I was asked by a member in the audience how I keep updated with the fast paced developments within digital marketing and media specifically. I thought it would be fitting
Book review: Principles by Ray Dalio
Ray Dalio is considered the equivalent of Steve Jobs, but in a different field. Investing. He built Bridgewater associates from scratch and during that process he managed to rebuild the company from loosing everything. I frequently listen to Tony Robbins