The Quest for customer loyalty in a disloyal world
The market for loyalty programs are saturated. Looking to the US market (for a forecast), each US citizen is a member on average in 9 different member clubs*. The customer today are aware of the trade of their personal details
How to measure customer experience
There are various ways you can approach the measurement of CX. Either you can take a holistic view and from a customer journey perspective identify common touchpoints and areas where you can assign KPI’s for each overarching area in the
Enter the era of psychographics
The era of mass marketing is dead (thank god!) which means that marketers face a new challenge in terms of targeting. To be relevant and strike a chord with your customers segmentation by demographic and geographical data alone is not
5 podcast that will up your game
Podcast are one of my favourite mediums to obtain new knowledge. In fact I can go as far as to say that podcast are part of my baseline for my own personal wellbeing. I listen to quite a few episodes each