Notebook

Being customer-centric put new demands on your marketing and communication.  We live in an attention economy where everyone is fighting for a very precious resource from potential customers, attention. A useful tool to navigate this new challenge is personas and

Your strategy should answer why you are doing a specific activity, towards whom, and what the definition of success is. You should always have one primary KPI to evaluate everything your company does in terms of marketing. No matter if

Small changes over a longer period of time will take your business further than big changes performed slowly and seldom. This because of the business landscape that changes ever so often. You need to set-up an organisation with cross-functional teams

You need to craft relevant content that is valuable for your customers in various stages of their journey towards making a purchase decision and beyond.    You need to be multidisciplinary and be able to adapt towards where and what your customer