My interview in Digitala Strateger
Earlier this year I was interviewed by Patrik Roselfeld from Digitala Strateger, a Swedish group on LinkedIn with a multitude of talented people working within digital strategy, marketing and business development. I'm honored to be interviewed and featured on the website.
Book review: How to Be an Overnight Success by Maria Hatzistefanis
I follow @mrsrodial on social media as I think she is very inspiring business person. And as I love to read both business books (preferably by the founds of businesses) and biographies, I pre-ordered a copy and to my delight it
Five business crucial cornerstones for your CRM department
How to calculate Customer lifetime value
Customer lifetime value is a useful number to have for a number of reasons. Not only does it help you to prioritize between different target groups. It also helps with gaining understanding about how your business is performing as it decreases or increases with specific target groups over time.