20 reasons why you need a digital strategy
A week back I was in a discussion on the topic about digital strategy over coffee. This was THE buzzword a couple of years back, before the word digital transformation entered the arena and took off with all the attention. One of the questions in relation to digital strategy was "what is it", and most importantly "why do your business need one?" So here are 20 reasons why your business do need a digital strategy - which hopefully can help you identify if you are in the need for one.
November link list
November came and went, here's a few noteworthy links that I take with me. Inc list 10 though leaders you should follow Is programmatic advertising reaching maturity? This article lists 10 signs that it's in fact so (UK perspective) Clevergirlfinance.com list her 6 favourite
Simplify your marketing automation with my CRM planning template
20 Personally, when planning anything CRM related, I map it out against at least generic customer journey from pre-purchase stage to post-purchase experience. Since there are a multitude of ways to use data to enhance the customer experience and be useful,
Two days of data
My work comes with some perks, one of them is being invited to attend events on topics that I think is very interesting and other might deem as a bit nerdy. I thrive when I get to leave my computer