Enter the era of psychographics
The era of mass marketing is dead (thank god!) which means that marketers face a new challenge in terms of targeting. To be relevant and strike a chord with your customers segmentation by demographic and geographical data alone is not
5 podcast that will up your game
Podcast are one of my favourite mediums to obtain new knowledge. In fact I can go as far as to say that podcast are part of my baseline for my own personal wellbeing. I listen to quite a few episodes each
Book review: The Dip by Seth Godin
There is no surprise to anyone at this point that I follow Seth Godin. Besides reading many of his books I also taken his Modern Marketing class on Skillshare that I highly recommend. This is a dainty little book that I
Not all customers are created equal
Large brands such as Amazon, knows exactly how much you are going to spend and when you are likely to purchase from them again. They acquire this knowledge through merging all the data they have on you, from purchase, to