How to create a successful marketing strategy – and why it’s available for free
My February was spent sketching, writing, sourcing images, editing and creating this ebook. It's been a pleasure and my hope is that this will be helpful for anyone that wants to create focus in their marketing activities. I'm currently spreading
Disrupting Status Quo at TEDx Göteborg
A TEDx event never leaves me unaffected. This event was no exception, especially with the subject du jour. I was equally as much taken aback as I was inspired by the speakers at the event. I learned new things about
The Quest for customer loyalty in a disloyal world
The market for loyalty programs are saturated. Looking to the US market (for a forecast), each US citizen is a member on average in 9 different member clubs*. The customer today are aware of the trade of their personal details
How to measure customer experience
There are various ways you can approach the measurement of CX. Either you can take a holistic view and from a customer journey perspective identify common touchpoints and areas where you can assign KPI’s for each overarching area in the