The 3 keys to be more successful in your marketing – no matter the channel
If you want to reach everyone, you are relevant to no one. Yet, with the most advanced technology available for marketing today, there is still a huge gap in terms of being specific in both targeting and messaging towards the
Nine key strengths of the small agency of the future
The race amongst agencies to position oneself as a strategic partner rather than just a supplier is something I noticed around 2012 here in Sweden amongst larger renowned agencies. Suddenly you had new rockstars emerging with the word strategist in
Email marketing is not dead – you are just doing it wrong
Contrary to what some people may think, I don't think email is dead. If it is for your company - you are either doing it wrong or your desired target audience is in a much younger demographic. The development of larger
What I learned from Ted Talks – the official TED guide to public speaking
In my line of work, it’s almost mandatory to be able to create presentations, to suit a specific target audience as well as being able to communicate clearly and straight to the point. In front of an audience. Either