I‘ve been privileged to work with all aspects of digital since 2004, from marketing, branding, e-commerce management, digital project management and strategy.
Leading strategy, creative, communication & marketing, comprehensive pre-studies and technical developments.
This has enabled me to see the complete digital ecosystem, to understand business pain points and goals, customer behaviour, and how to help solve these with digital solutions.
I‘m passionate about driving business visions and goals forward within the digital sphere using innovative digital marketing, communication & insight solutions.
Working within digital media and communications since 2004 has enabled me to:
- Understand business goals and help solve challenges using creative communication, design, marketing initiatives and insight from data.
- Develop and drive digital marketing strategies that build brands and drive sales and/or leads.
- Understand the entire process from campaign idea, and planning to tracking and evaluating performance against KPIs.
- Work with branding, design and communication, merging both my strategic knowledge and aesthetic experience.
- Identify customer loyalty and engagement strategy and activities that increase return rate, and satisfaction and gather feedback for improvement.
- Use data-driven marketing to craft better customer experiences.
- Be part of marketing teams of brands within fashion to digital full-service brands with a global presence.
- Lead teams, mentor and help team members to reach their goals and move further within their field.
- Liaise with clients and stakeholders, understanding their business and vision.
- Spot and tap into new opportunities and knowledge within strategy, business development, digital communication and marketing.
- Stay updated and curious about trying out and keeping up with the evolving digital landscape.
- Proficient in leading and engaging cross-functional teams and departments. Build successful teams around client accounts and drive these forward to streamline workflow, team performance, quality of work and client satisfaction.
A selection of the brands I’ve worked with or for to date
SEB, Starship, Electrolux, If, Nouryon (former part of Akzo Nobel), Stena Line, Royal Canin, SCA (Libresse, Libero, Tena, Tork amongst others), Brother, Lindex, MQ, Hornbach, Göteborg Energi, Intersport, Blossom Mother and Child, BT Engage IT, Vitra, SPCK Publishing, Telecity Group, Volvo Cars, Volvo Penta, Volvo Buses, Volvo Group, Sarova Hotels, The British Red Cross.