Modern marketing rule No7: Incremental changes have long term business impact
Small changes over a longer period of time will take your business further than big changes performed slowly and seldom. This because of the business landscape that changes ever so often. You need to set-up an organisation with cross-functional teams
Modern marketing rule No 6: Your content matters
You need to craft relevant content that is valuable for your customers in various stages of their journey towards making a purchase decision and beyond. You need to be multidisciplinary and be able to adapt towards where and what your customer
Modern marketing rule No5: Embrace technology to increase effectiveness and free up resources
Today's context requires companies to be both nimble and agile. Larger companies are having a hard time adapting due to patched up, old systems that are deeply ingrained in the organization and their company cultures. Having the right tech as a
Modern marketing rule No4: Use the data you have to craft better customer experiences
The data should be put to good use in the marketing of your business. It enables you to put the right message in front of the right person at the exact right moment along their journey towards a purchase and