How to measure customer experience
There are various ways you can approach the measurement of CX. Either you can take a holistic view and from a customer journey perspective identify common touchpoints and areas where you can assign KPI’s for each overarching area in the
Enter the era of psychographics
The era of mass marketing is dead (thank god!) which means that marketers face a new challenge in terms of targeting. To be relevant and strike a chord with your customers segmentation by demographic and geographical data alone is not