Get creative with GDPR
From a marketers perspective, GDPR compliance can be both complicated and a bit daunting. By putting yourself in your customers shoes and viewing this from their perspective and approaching this with some creativity may actually gain you a competitive advantage.
To give you a few ideas how you can use the channels that you own (your website and newsletters), here are some of the activities I would have done to future proof my marketing and in the same time make it easy for my customer.
Book review: Linchpin by Seth Godin
[pullquote width="700" float="left"]"If your organisation wanted to replace you with someone far better at your job than you, what would they look for? I think it's unlikely that they'd seek out someone willing to work more hours, or someone with more industry experience, or someone who could score better on a standardised test. No, the competitive advantage the marketplace demand is someone more human, connected, and mature. Someone with passion and energy, capable of seeing things as they are and negotiating multiple prioritise as she makes useful decisions without angst. Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you." - Seth Godin, Linchpin - are you indispensable? [/pullquote]
How to write a creative or marketing project brief for an agency
Do you want to find a way to start of a new collaboration in the best possible way? to get your suppliers to hit the ground running working for you and be the coveted client that everyone wants to work